Logo Design for Small Business

A business can be started free, but it takes money to run a business. In Theory, all successful businesses invest a minimum of 20% of their budget into advertising. The higher this number, the more money is made. But, there are some base elements of advertising that must be considered before starting an ad campaign.

Logo Design

Step #1 is the logo design. Now, this blog helps writers get started for free, and that is okay. But, there are some things you should never do free, and the logo is one.

The logo design speaks to consumers using the same communication styles as body language. It creates an image and list of expectataions that the consumer either needs, or will ignore.

Take a look at this professional logo design company. Take a good look at each of the logos. Some build credibility. Others are friendly. Some ask for the sale. You won't like all of them, but each will cause an emotional response, even if it is to ignore the logo.

Now, go to a free logo design service, and see if you get the same reaction. The thing with a professional logo design is that it doesnt' appeal to everyone - just the company's target Consumer Audience, and potential customers.